LG Define
The LG Mobile Ecosystem and Brand Redesign is a comprehensive concept project that aims to reimagine the way LG approaches the mobile market. This project includes a full rebranding of the LG mobile brand, as well as the design and development of a new ecosystem of mobile devices and experiences.
Case Study
LG
2012
“This is a phone case
“This is a Bigger Camera”
“This makes audio wireless”
“This is a Boombox”
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Spencer Davis / Xinyi Wang / Scott Schenone / Elie Ahovi